Social

Abbott

Traumatic brain injury is a serious topic that risks feeling heavy-handed or clinical on social media. The challenge was raising awareness in a way that was honest and urgent, while still stopping the scroll and driving meaningful engagement.

Social: TBI AwarenessArt DirectorAgency — WPP Production (Formerly Hogarth)

A TBI awareness social series that stayed honest and urgent without becoming heavy-handed — scroll-stopping, human-led content that drove meaningful engagement around a serious, often-overlooked topic.

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